Terroir
A dark cellar, goods on unbleached paper. Built for shops that sell provenance: subscriptions, lot sheets, tasting notes, allergens, unit prices. Zero apps required.
Everything a provenance shop needs. Zero apps.
Want to see every page? Walk through the live demo ↗
One price.
No subscription.
You buy the current version and it’s yours for good. When a major update ships, an email lets you know — upgrading is always your call. Your version keeps working no matter what.
We install it
on your store. Free.
Buying a theme should not turn into an evening of admin. Tell us when you are ready, give the counter a Shopify collaborator access, and we upload Terroir, set up your colours, logo and menus, create the terroir metafields, and build your home page from the content you send. You approve it, then you publish – nothing goes live until you say so.
Let Terroir breathe in your store for two full weeks. If it's not to your taste, one email to the counter refunds you — no forms, no questions.
| Version | Date | Contents |
|---|---|---|
| v1.0 | August 2026 | First print of the edition — subscriptions, lot sheets, tasting notes, EU allergen block, unit prices, pickup per variant, age verification, gift boxes, store locator, 37 sections |
| v1.1 | August 2026 | Contact page — form built on Shopify's own contact endpoint, info blocks for hours and address, works without JavaScript |
| v1.2 | August 2026 | Ten new sections — rich text, columns, collection list, featured product with full buy options, FAQ with structured data, image banner, journal, click-to-load video, countdown, custom Liquid — 48 sections |
| v1.3 | August 2026 | French interface included; Paper light style (one-click, WCAG-measured); sticky buy bar that mirrors variant availability; cart cross-sell; wishlist; recently viewed; quick view; low-stock notice; share |
Do you really install the theme for me?
Yes, and it costs nothing extra. Once you have bought, email the counter with your store address and grant a Shopify collaborator access. We upload the theme, set up your logo, colours, fonts, menus and the terroir metafields, and build your home page from the images and copy you send, usually within two business days. It stays a draft until you review it — you are the one who publishes.
Do I need a subscription app?
Only if you want subscriptions. TERROIR renders Shopify selling plans natively, so any app that creates them works — including Shopify’s own free Subscriptions app. Assign a product to a plan and the buy area shows one-time and recurring options on its own. Without an app, products simply sell one-time.
What powers the lot sheet and tasting notes?
Product metafields under the terroir namespace: producer, region, altitude, varietal, process, harvest, vintage, lot number, weight, ABV, tasting notes, brewing guidance, allergens. Setting them up takes about ten minutes, once — the guide walks you through it. Fields you leave empty simply do not appear.
I sell alcohol. How does the age verification work?
You switch it on per country, with ISO codes, and choose how long an answer is remembered. It is drawn over a page that has already rendered, so search engines still index your shop and a visitor without JavaScript is not met with a blank page. It is a compliance gesture, not a security control — nothing on a storefront can be.
Do I need coding skills to use this theme?
No. Everything is configured in the Shopify theme editor: colours, menus, sections, metafields. The included guide gets you running in about twenty minutes, metafields included.
Which Shopify plan do I need?
Any plan — Basic and up. The theme uses Online Store 2.0 and requires no Shopify Plus features and no paid apps.
Does it work in my language?
The interface ships in English. Any other language can be added through Shopify’s standard translation system, and every customer-facing string in the theme is translatable.
How do updates and support work?
You own the version you buy, forever. Bug fixes are free; major updates are optional and announced by email. Support is answered within 48 hours on business days.
Worth reading before you choose
- Best Shopify Theme for SEO: What Actually MattersA "SEO-friendly" theme is really a fast, clean-code theme. Here's what actually makes a Shopify theme good for SEO in 2026 - and how to check before you buy.
- How to Change Your Shopify Theme Without Breaking Your StoreA safe sequence for switching Shopify themes: what transfers, what does not, how to keep your tracking, and the checks to run in the first ten minutes.
- How to Make Your Shopify Store Look ProfessionalWant your Shopify store to look professional, not generic? These design fundamentals — typography, whitespace, imagery and consistency — do the heavy lifting.