THE COUNTERDOCUMENTATION
Setup guides
One guide per theme. Each one takes about 10 minutes and needs no code — everything happens in the Shopify theme editor. Bought or downloaded a theme? The same guide sits inside your zip, offline.
Choose your theme
- No. 001 REVUE — EDITORIAL Cream paper, near-black ink, one monospace typeface. For fashion labels and concept stores. $39
- No. 002 ARCHIVE Greige paper, ink cartels, numbered editions. A store that reads like a fashion archive. $39
- No. 003 FLYER White space, hairline rules, five colour schemes. The free one — a clean starting point for any store. Free
- No. 004 LUMIERE Warm paper, gold accent, Playfair headlines. A boutique storefront with wishlist, quick view and Markets built in. Free
- No. 005 TERROIR A dark cellar, unbleached-paper labels, subscriptions and lot sheets. For coffee roasters, wine merchants and fine food. $79
- No. 006 VOLT Loud flavour colours, thick borders, hard shadows. A neo-brutalist pop storefront for energy drinks and fun food & drink brands. $79
No guide yet for SOIN — its setup is covered by the README inside the zip.
Common to every theme
- Install — Shopify admin: Online Store → Themes → Add theme → Import a zip file. Import the zip as is, never unzipped.
- Try before publishing — the theme lands in your library unpublished. Customize to set it up, Publish only when you're happy.
- Requirements — Online Store 2.0, any Shopify plan from Basic up. No paid app, no Shopify Plus feature.
- Your version stays yours — updates are announced by email and are always your call. Nothing is pushed to a store you own.